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Our Company
In 1995, John and Melissa Lynch followed their dream of sharing the wine country lifestyle with family and friends and founded a national wine retail company and wine club, featuring handcrafted wines created by local winemakers. By 2001 – in just six short years – their company – 1-800-WineShop - grew to include thousands of customers and club members, who enjoyed high quality wines and the company’s legendary annual Harvest Parties. Quite by accident, the Lynches discovered a secret: the best place to share wine and food with family and friends is in the comfort of home rather than in a retail setting. In 2002, the first WineShop At Home Wine Tasting was held and became the inspiration for the company’s entry into the multi-billion dollar direct selling industry. Today, the Company’s independent Wine Consultants provide thousands of customers throughout the nation a whole new way to learn about, experience and shop for great wine. On target and on trend, WineShop At Home, headquartered in the heart of California’s Napa Valley, epitomizes a new generation of direct sellers who serve their customers with exceptional quality, service and style. WineShop At Home is the only direct seller to offer exclusive, handcrafted artisan wines under their own high quality, prestigious brands.
Our Executive Team
John Lynch’s vision is focused on offering the world’s best wines at reasonable prices and, at the same time, offering an unexcelled career opportunity that puts every day people into the wine business. As Chief Executive Officer and President, John is deeply involved in the entire process of bringing the company’s exclusive, handcrafted artisan wines from the vineyards to the tables of thousands of customers throughout the country. Prior to founding WineShop At Home in 2002, John, along with his wife, Melissa, built 1-800-WineShop into a nationally recognized wine retailer and wine club. Prior to founding his two successful companies, John was president of T. J. Lynch, Inc., a multi-million dollar contracting and engineering firm. For 12 years, he led the company from early stage through significant growth, negotiating and administering large contracts for state and local governments, and guiding the company through challenging industry labor conditions. Before forming T.J. Lynch, Inc., John worked for Oceaneering Offshore Services International as a Mixed Gas Diver and Testing Engineering. John Lynch is the Founding Board Member of WineShop At Home and serves on the Board of Directors of the Direct Selling Association in Washington, D.C. John and Melissa Lynch live in Alamo, California with their three young children, Erin, Jack and David, and their dog, Sophia.
Dave Bon brings over 25 years of operational and business management experience to WineShop At Home. Dave founded and led BTI, Inc., a successful LTL trucking company based in San Francisco. Dave was responsible for all aspects of building and managing a fast-growing, logistically complex business. After selling his business in 2000, Dave served as Director of Operations for the internet-based gift basket manufacturer, AKA Gourmet. He continued in that capacity after the company was acquired by Wine.com. Dave grew up in San Francisco and was educated at the University of California at Davis. During his senior year as a communications major, he was team captain of the Davis football team and earned All-American honors as a middle linebacker.
Dave and his wife Parie have two children, Jess & Justine, two cats, one canary,
5 chickens, a goldfish and a Springer Spaniel named Rufus.
Steve Burch was born and raised in Ohio and moved to California in 1994 to study winemaking at the world renowned Department of Viticulture and Enology at the University of California at Davis. Steve was among the graduates of the very first class to be awarded degrees in Viticulture and Enology, rather than Fermentation Science, the degree available from the University since the 1930’s. While a student, Steve learned all he could about the business of wine, working at vineyards, wineries and wine retail stores. After graduation in 1998, Steve served as acting Research Winemaker at Mondavi/Woodbridge,
making wine in small lots from research blocks to find ways to increase wine
quality. Steve was then recruited to a position at Flora Springs Winery in the
Napa Valley as Assistant Winemaker. In 2002, Steve moved to the Sierra Foothills
to start his own winery which he continues to oversee.
Jane Edwards Creed has twenty years’ experience in creating winning marketing, public relations and communications strategies. As Founder of Creed & Creed International, - a company she co-founded with her husband in 2003, she provides public relations and branding services to a prestigious group of consumer and direct selling clients. It was through her business that she first provided marketing services to WineShop At Home, where she now serves as Vice President, Global Marketing and Communications. Prior to launching her business, Jane spent ten years, as a Senior Vice President, with The Pampered Chef, -- an integral part of the executive team that helped the company to grow from $220 million to almost $1 billion. The company was sold to Berkshire Hathaway in 2002. Jane has created communications, public relations and branding strategies for companies such as Neiman Marcus, Mumm Cognac and The Monterey County Winegrowers’ Association. As a writer, Jane has contributed to dozens of cookbooks, writes a monthly food and wine column, and is a regular contributor to Direct Selling News Magazine. Jane is the current Communications Chair of the Direct Selling Education Foundation (DSEF) and serves on the DSEF Board of Directors in that capacity. She is the creator of the Direct Selling Ethics in Business Toolkit that has been translated into several languages and used throughout the world. .Jane and her husband Dudley have five children and two dogs, Jax and Jinx.
Mark Densmore, who grew up in the wine growing region of the Livermore Valley, has been with WineShop At Home for eight years and manages every aspect of the information technology infrastructure of the company, including CRM, inventory management, telephony, and web applications. In addition to extensive experience within the technology industry, Mark holds a Bachelor of Science Degree in Banking and Finance from San Francisco State University and is credentialed as a Microsoft Certified Systems Engineer. Mark has been an information technology instructor, teaching certificate programs in computer networking, maintenance and repair for Techskills.com. Earlier, at First Consumers Mortgage Company, Mark managed all aspects of information technology, including enterprise network administration, technical support and call center administration. Mark Densmore and his wife Jill are expecting their first child.
Joe LoBue has over 16 years experience as a sales and customer service executive. He joined WineShop At Home in 2004 managing the company’s Customer Care Center. He was promoted to Director Field Development in 2006. Joe provides the company’s sales representatives with leadership, training, incentive programs and ongoing sales support. Joe travels the country to promote WineShop At Home’s career opportunity and to promote growth for the representatives’ individual businesses and teams. Prior to joining WineShop At Home, Joe was a staffing and executive search consultant, providing contractors and executive placements within the high tech industry. Joe has a B.A., Liberal Studies degree emphasizing psychology and business from John F. Kennedy University in Orinda, California. Prior to this Joe received an Associates Degree in Electronics from Diablo Valley College and was a Field Service Engineer for 7 years – before moving into management - for a German Pre-press equipment manufacturer, instrumental in the creation, along with Apple and Adobe Systems, of “desktop publishing”. He is also an accomplished Drummer, something he has been doing since he was 10. Joe and his wife Donna have three children, Jay, Paul and Natalie.
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