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JOHN LYNCH, CEO AND PRESIDENT OF WINESHOP AT HOME APPOINTED TO BOARD OF DIRECTORS OF THE DIRECT SELLING ASSOCIATION.


(July 15, 2006, San Ramon, California) John Lynch, chief executive officer and president of WineShop At Home, has been named to the board of directors of the Direct Selling Association (DSA) the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 200 companies are members of the association, including many well-known brand names. “I am pleased and proud,” says Lynch, “to represent my company WineShop At Home, alongside such industry giants as Avon Products, Inc., Princess House, Inc. and Mary Kay, Inc.”

The DSA’s mission is “To protect, serve and promote the effectiveness of member companies and the independent business people they represent and to ensure that the businesses are conducted with the highest level of business ethics and service to consumers. “At WineShop At Home,” says Lynch, “there is a strong commitment to business and personal ethics in every thing we do.” The cornerstone of DSA’s commitment to ethical business practices and consumer service is its code of ethics. Every member company pledges to abide by the Code’s standards and procedures as a condition of admission and continuing membership in the Association.

WineShop At Home, founded by John and Melissa Lynch, is the nation’s premier direct seller of exclusive, handcrafted artisan wines. The company’s independent Wine Consultants offer in-home Wine Tastings that offer consumers a whole new way to learn about, experience and shop for great wines.

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