WineShop At Home is an active member of the Direct Selling Association (DSA), the national trade association of leading firms that manufacture and distribute goods and services sold directly to consumers.

Code of Ethics

Our company fully supports and endorses the DSA’s Code of Ethics. At the core of our business is a commitment to quality, integrity, and the highest ethical standards in both our daily operations and our long-term goals. Through innovative thinking, strategizing, and participation with the DSA, we seek to foster a commitment to personal and business ethics in everything we do.

As a proud member of the Direct Selling Association (DSA), WineShop At Home supports the Association’s “Code of Ethics,” a promise to uphold the highest standards of business practices. Pledging to abide by the Code’s standards and procedures is a condition of admission and continuing membership in the Association. The Code speaks to both the consumer and seller. It ensures that statements made by member companies are honest and forthright.

Read the Code of Ethics for more information.

Our Promise to the American Consumer

Consumers doing business with DSA-member companies should expect sales representatives to:

  • Tell who they are, why they are approaching a potential customer and what products or services they are offering
  • Explain how to return a product or cancel an order
  • Respect privacy by calling at times convenient to the customer
  • Promptly end a demonstration or presentation at the customer’s request
  • Provide accurate and truthful information regarding price, quality, quantity, performance, and availability of products or services
  • Offer a written receipt in a language understandable by the customer
  • Provide his or her name and contact information, as well as contact information about their company
  • Offer a complete description of any warranty or guarantee

Our Promise to Our Independent Wine Consultants

The Code also is designed to protect our Consultants. Information about the business opportunity is to be accurate and honest. As a salesperson associated with a DSA-member company, you should expect the company to:

  • Provide legal and accurate information regarding the company’s compensation structure, products and sales methods
  • Refrain from any unlawful or unethical recruiting practices and exorbitant entrance or training fees
  • Base all actual and potential sales and earnings claims on documented facts
  • Abstain from encouraging you to purchase more inventory than you can sell in a reasonable amount of time
  • Repurchase 90 percent of the marketable inventory and sales aids you have purchased within the past 12 months, if you decide to leave the business
  • Explain the repurchase option in writing

Our Promise to Help Resolve Complaints

A complaint involving a DSA member company (such as WineShop At Home) may be filed with the independent Code Administrator of the DSA Code of Ethics. The Code Administrator, who is not affiliated with any member company, is responsible for enforcing the DSA Code of Ethics. The Code Administrator does everything possible to resolve complaints to the satisfaction of all parties involved and has the authority to decide on remedies. All member companies agree to honor the Administrator’s decisions.

The Direct Selling Association, founded in 1910 and based in Washington, D.C., represents more than 150 member companies that manufacture and distribute goods and services sold directly to consumers through an independent field sales force. To learn more about direct selling, the Association, and the DSA Code of Ethics, visit the DSA web site at