Stan Fredrick II

Chairman and CEO

Stan Fredrick II has spent over 40 years in the direct selling industry. After completing his studies at Abilene Christian University in 1983, he went to work in the family’s Intimate Apparel business, Cameo Coutures, Inc., as VP of Marketing. In 1989, he opened, then served as President and Chief Executive Officer, of Colesce Couture, Inc., Canada, where he was an active member of the Canadian Direct Sellers Association. Upon his return to the U.S. in 1995, Stan served as Senior Vice President and President of International for Colesce Couture, Inc., the new name for the family-owned Intimate Apparel business. He also founded Custom Fit Bra Company, Ltd. in 2002 and ran that business before handing it off to his sister in 2010 to join his father in investing in WineShop At Home. Stan and his wife, Hollie, have four children, Kayli, Natalie, Tristan and Peyton and seven grandchildren.

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The Original Sampler (Sparkling and Mixed Dry Wines) with Artisan 5 2019 Cabernet Sauvignon
$69.95
The Explorer Sampler (Sparkling and Mixed Sweet and Dry Wines) with Artisan 5 2019 Cabernet Sauvignon
$69.95
The Specialist Sampler (Sparkling and Off-Dry & Dry Reds)
$69.95
The Romantic Sampler (Sparkling and Mixed Light, Off-Dry & Sweet)
$69.95
Yellowstone Luxury Wine Tasting Sampler
$179.00
Barry Manilow Luxury Wine Tasting Sampler
$139.00
The Original Sampler (Sparkling and Mixed Dry Wines) With Artisan 5 Star Chardonnay
$69.95
The Explorer Sampler (Sparkling and Mixed Sweet and Dry Wines) Artisan 5 2020 Chardonnay
$69.95