Stan Fredrick II has spent over 30 years in the direct selling industry. He opened, then served as President and Chief Executive Officer of Colesce Couture, Inc., Canada, where he was an active member of the Canadian Direct Sellers Association. Upon his return to the U. S. he served as Senior Vice President and President of international for Colesce Couture, Inc. Fredrick also founded Custom Fit Bra Company, Ltd., and has been a presenter for the DSA in both Canada and the United States.

Stan and his wife, Hollie, have four children, Kayli, Natalie, Tristan and Peyton and four grandchildren.